Guild
Membership & loyalty platform for independent shops. RPG-flavored gamification, NFC check-ins, cooperative network economics. Built on Payload CMS + Next.js.
Live at dungeon.club.
Vision
- guild-manifesto: the full thesis — indie shop paradox, four layers, 2035 vision
- manifesto-draft: pitch deck version for fundraising
- outsiderpg-platform-vision: OutsideRPG as the broader real-world MMORPG platform
- dungeon-club-game-design-document: full game design document
Architecture
- membership-platform: full architecture spec (Payload, Square, tiers, check-in, portal)
- guild-multitenancy: multi-tenant data model (org > shop > member)
- ecosystem-architecture: how dungeonbooks.com and dungeon.club fit together (identity, data flows)
- square-loyalty-decision: why we own loyalty instead of delegating to Square
Loyalty & Gamification
- gold-for-xp: core XP philosophy, BECMI progression, parties, social mechanics
- rpg-loyalty-system-design: XP math, leveling curves, rank table
- guild-achievements: Dungeon Crawler Carl-inspired achievement system
- guild-seasons: team-based seasonal competitions (houses/factions)
- roles-classes-jobs: Tank/DPS/Support mapped to real life, FFXIV-style jobs
- custom-order-xp-bonus: bonus XP for custom/special orders to incentivize committed purchases
Kiosk & Hardware
- guild-kiosk: self-serve NFC check-in kiosk spec (RPi + touchscreen + WalletMate II)
- guild-kiosk-build: implementation plan, auth strategy, kiosk states
Check-in Design
- guild-checkin-cooldowns: per-method cooldown scoping (QR as mobile waypoints, event dedup, off-site events)
Portal UI
- guild-portal-ui-mockups: ASCII wireframes (character sheet, adventure log, quest log, rewards, guild hall)
- guild-portal-ui-implementation: build plan for the portal revamp
Network & Multi-Guild
- guild-competition: multi-guild loyalty platform, cross-guild quests, alliances
- guild-quest-hub-network: partner kiosk network, phone-as-reader via Web NFC
Events
- guild-hi-events-integration: Hi.Events webhook integration for event attendance tracking
Brand & Design
- membership-program: adventurers guild brand concept, tier naming (Iron/Silver/Gold/Mithril)
- guild-visual-direction: cassette futurism + 80s sword & sorcery aesthetic
- rpg-loyalty-system-creative-direction: Neopets/RuneScape feel, Hellfire Club references
Strategy & Economics
- coordination-economics-reading: supply chain coordination thesis, Hanseatic League parallels
- coopetition-framework: Brandenburger & Nalebuff PARTS analysis applied to Guild
- magic-loyalist-comp: Loyalist competitor analysis
- loyalty-membership-funnel: conversion funnel from visitor to member
- square-loyalty-gap-analysis: gap analysis of Square Loyalty vs custom engine
Institutional Context
- nonprofit-strategy: 501(c)(3) structure, lease timeline, revenue model
- founding-statement: cultural institution model (Noguchi + City Lights + MJT)
- expansion-strategy: funding landscape, space design, grant sources
People
- phil-victory-point: Victory Point Cafe — strategic partner, early adopter for multi-guild
- dan-jamrock: product designer, early feedback on loyalty UX
- kunal-gupta: Withfriends/Babycastles, cultural institution financial models