Guild

Membership & loyalty platform for independent shops. RPG-flavored gamification, NFC check-ins, cooperative network economics. Built on Payload CMS + Next.js.

Live at dungeon.club.

Vision

• guild-manifesto: the full thesis — indie shop paradox, four layers, 2035 vision
• manifesto-draft: pitch deck version for fundraising
• outsiderpg-platform-vision: OutsideRPG as the broader real-world MMORPG platform
• dungeon-club-game-design-document: full game design document
• jc-pixel-map-v1: public-first map cold start — libraries, parks, landmarks before businesses

Architecture

• membership-platform: full architecture spec (Payload, Square, tiers, check-in, portal)
• guild-multitenancy: multi-tenant data model (org > shop > member)
• ecosystem-architecture: how dungeonbooks.com and dungeon.club fit together (identity, data flows)
• square-loyalty-decision: why we own loyalty instead of delegating to Square

Loyalty & Gamification

• gold-for-xp: core XP philosophy, BECMI progression, parties, social mechanics
• rpg-loyalty-system-design: XP math, leveling curves, rank table
• guild-achievements: Dungeon Crawler Carl-inspired achievement system
• guild-seasons: team-based seasonal competitions (houses/factions)
• roles-classes-jobs: Tank/DPS/Support mapped to real life, FFXIV-style jobs
• custom-order-xp-bonus: bonus XP for custom/special orders to incentivize committed purchases

Kiosk & Hardware

• guild-kiosk: self-serve NFC check-in kiosk spec (RPi + touchscreen + WalletMate II)
• guild-kiosk-build: implementation plan, auth strategy, kiosk states

Check-in Design

• guild-checkin-cooldowns: per-method cooldown scoping (QR as mobile waypoints, event dedup, off-site events)

Portal UI

• guild-portal-ui-mockups: ASCII wireframes (character sheet, adventure log, quest log, rewards, guild hall)
• guild-portal-ui-implementation: build plan for the portal revamp

Network & Multi-Guild

• guild-competition: multi-guild loyalty platform, cross-guild quests, alliances
• guild-quest-hub-network: partner kiosk network, phone-as-reader via Web NFC

Events

• guild-hi-events-integration: Hi.Events webhook integration for event attendance tracking

Analytics

• guild-posthog-setup: PostHog integration — events instrumented, Stripe data warehouse, identity — #53
• guild-level-up-ux: level-up moment design — XP bar animation, kiosk celebration, manual trigger — #54

Discord

• discord-integration: Discord auth & role sync
• Check-in notifications: staff receive member context (name, tier, rank, recent activity) on each check-in — #55

Brand & Design

• membership-program: adventurers guild brand concept, tier naming (Iron/Silver/Gold/Mithril)
• guild-visual-direction: cassette futurism + 80s sword & sorcery aesthetic
• rpg-loyalty-system-creative-direction: Neopets/RuneScape feel, Hellfire Club references
• dungeon-club-digital-aesthetic: dungeon.club brand direction — .dungeon (John Battle) + Guilded Youth (Jim Munroe), BBS/terminal palette
• bbs-ansi-inspiration: BBS/ANSI references — 16colo.rs packs, ACiD, The Rock BBS, hotkey conventions, validation-message idea
• bbs-menu-design: post-login menu design exploration — bulletins, presence, tavern, archives, cartography; hotkey table

Strategy & Economics

• coordination-economics-reading: supply chain coordination thesis, Hanseatic League parallels
• coopetition-framework: Brandenburger & Nalebuff PARTS analysis applied to Guild
• magic-loyalist-comp: Loyalist competitor analysis
• loyalty-membership-funnel: conversion funnel from visitor to member
• square-loyalty-gap-analysis: gap analysis of Square Loyalty vs custom engine

Institutional Context

• nonprofit-strategy: 501(c)(3) structure, lease timeline, revenue model
• founding-statement: cultural institution model (Noguchi + City Lights + MJT)
• expansion-strategy: funding landscape, space design, grant sources

People

• phil-victory-point: Victory Point Cafe — strategic partner, early adopter for multi-guild
• dan-jamrock: product designer, early feedback on loyalty UX
• kunal-gupta: Withfriends/Babycastles, cultural institution financial models

Invite System

Free signup with invite codes is live (#44). Staff and existing members can generate invite tokens. Tokens track who invited whom (for future virality/quests). No allocation limits initially.