index

Dungeon Books

Independent sci-fi/fantasy/RPG bookstore in Jersey City. Online shop and tools.

Panat: owner & engineer. Carrie: co-owner & manager.

Projects

• projects: all projects overview
• guild: membership & loyalty platform (active) — Payload CMS + Next.js
• emporium: e-commerce rebuild (Medusa v2 + Payload + Next.js) — replaces webshop
• marty: AI book recommendation chatbot (SMS & Discord)
• museum-of-fantasy: institutional/exhibition arm, nonprofit (DungeonArts)
• webshop: current storefront, being replaced by emporium

Plans

Roadmap & strategy

• roadmap: feature roadmap and priorities
• nonprofit-strategy: 501(c)(3) incorporation, funding timeline, institutional structure
• mana-application: Mana Industries application draft
• manifesto-draft: Guild manifesto draft
• expansion-strategy: funding landscape, space requirements, action items
• jc-canvassing-plan: Jersey City canvassing plan for local outreach
• platform-pricing: B2B pricing for shops
• task-briefs: rebuild task briefs

Membership & loyalty

• membership-platform: full architecture spec for Guild
• membership-program: adventurers guild membership tiers, brand concept
• rpg-loyalty-system-design: RPG loyalty system mechanics and math
• roles-classes-jobs: Tank/DPS/Support role system mapped to real life, FFXIV-inspired progression
• dungeon-club-game-design-document: full game design document for dungeon.club
• outsiderpg-platform-vision: OutsideRPG as the real-world MMORPG platform
• tier-comparison-lookback: decision record — rolling 30-day window for tier value comparison
• guild-seasons: team competition event concept

Guild features

• guild-portal-ui-mockups: ASCII wireframes for member portal redesign
• guild-portal-ui-implementation: build plan for the portal revamp
• guild-kiosk: self-serve NFC check-in kiosk concept
• guild-kiosk-build: kiosk build plan
• check-in-points: check-in points system
• gold-for-xp: gold-for-XP exchange mechanic
• guild-potions: purchase-triggered XP buffs
• guild-achievements: achievements & gamification
• guild-archives: lending library concept
• guild-competition: multi-guild loyalty platform competition
• guild-quest-hub-network: partner network quest hub
• discord-integration: Discord auth & role sync
• guild-hi-events-integration: Hi.Events webhook integration
• guild-warcraftcn-integration: warcraftcn portal + kiosk integration
• auto-discounts: auto-apply tier discounts at Square POS
• guild-multitenancy: multitenancy architecture

Store rebuild

• rebuild-spec: webshop rebuild spec
• store-rebuild: store rebuild notes
• saleor-vs-medusa: architecture decision record
• platform-eval-comparison: platform evaluation comparison
• platform-eval-solace-audit: Solace Medusa starter audit
• platform-eval-medusa-official-audit: Medusa v2 official starter audit
• platform-eval-medusa-pos-audit: Medusa POS starter audit
• platform-eval-munchies-audit: Munchies (Tinloof) starter audit
• platform-eval-saleor-audit: Saleor storefront audit
• platform-eval-fashion-audit: Agilo Fashion starter audit
• re-inventory-strategy: clean-slate re-inventory plan
• manapool-seller: Manapool seller fulfillment service

Research & misc

• research-lab: the lab — experimental projects
• event-pricing: RPG event pricing framework and DM compensation
• netdecker-manapool: Netdecker / Mana Pool project

People

• carrie-vu: co-owner & manager, Dungeon Books
• dan-jamrock: product/UI designer, advisor (ex-Rokt/Cassi)
• dave-lucey: bookseller, Edelweiss/Omnibus evangelist, Page 158 Books
• fin-wolfe-kron: bookseller, Wolfe & Kron Books (Asbury Park)
• haleigh-ciel: runs Fantastigal, MAD museum connection
• jimmy-lee: game developer, mana.inc
• kunal-gupta: CEO & cofounder, WithFriends
• leonard-scheidemantel: founder, Sequa AI
• maggie-tang: founder, Magic / Loyalist (competitor analysis)
• michael-brandeis: owner & engineer, Secret World Books
• nolan-pflug: self-published fantasy author, marketing partner
• phil-victory-point: owner, Victory Point (board game shop neighbor)
• tyler-gaw: designer/engineer, Latchbolt (museum-of-fantasy contact)
• zack-jordan: CTO, Bindery Books

References

• founding-statement: founding vision document (cultural institution model)
• ecosystem-architecture: Dungeon Books ecosystem overview
• square-integration: Square POS sync across projects
• square-loyalty-decision: why we own loyalty instead of using Square Loyalty
• square-loyalty-gap-analysis: where Guild builds vs Square Loyalty
• bindery-books: Bindery publisher — Tastemakers program, Discord/Bookshop.org integration
• guild-manifesto: Guild manifesto
• guild-onboarding-flow: onboarding flow design
• guild-staff-dashboard: staff dashboard design
• guild-visual-direction: visual direction for Guild
• guild-checkin-cooldowns: check-in cooldown scoping
• loyalty-membership-funnel: loyalty → membership → subscription funnel
• starbucks-rewards-playbook: Starbucks Rewards playbook (comp analysis)
• magic-loyalist-comp: Magic / Loyalist competitor analysis
• rpg-loyalty-system-creative-direction: aesthetic references and design principles
• ui-inspiration: curated shadcn/ui component libraries and themes
• ui-library-choice: Tailwind + shadcn/ui decision
• medusa-v2-platform-guide: Medusa v2 modules, customization & deployment
• medusa-pos-starter: Medusa POS starter (Agilo)
• nfc-hardware-research: NFC hardware research
• infi-kiosk-research: INFI kiosk research
• hi-events-webhook-testing: Hi.Events webhook E2E testing
• grant-inquiry: draft JCACTF grant inquiry email
• kavita-setup: Kavita server setup
• cwa-setup: Calibre-Web Automated setup
• tylergaw-site-architecture: tylergaw.com site architecture reference
• building-a-genius-swarm: Building a Genius Swarm (reading notes)
• coopetition-framework: Co-opetition Framework (Nalebuff/Brandenburger)
• coordination-economics-reading: coordination economics reading list
• frontier-company-guide: building a frontier-problem company
• moonshot-interview: Moonshot interview notes
• nolan-call-2026-04-03: Nolan Pflug call notes (2026-04-03)

Journal

• 2026-04-04: buffs system, auto-discounts at Square, email verification shipped
• 2026-04-03: Nolan partnership, Dave Lucey/Omnibus call, auto check-in on purchases
• 2026-04-02: XP/leveling shipped, NFC kiosk shipped, activity feed
• 2026-04-01: unifying vision, WithFriends exit, Bindery Tastemakers
• 2026-03-31: Phil/distribution chat, Dan Jamrock gamification, Jimmy Lee/mana.inc
• 2026-03-30: Leonard/Sequa call, Guild big build session
• 2026-03-27: Guild Square customer linking, alpha gap analysis, Marty MTG
• 2026-03-25: Phil/Victory Point collab, shared pain points, VictorySuite
• 2026-03-23: Guild engineering session (full loyalty backend), Andrea Kantor nonprofit retainer
• 2026-03-22: Haleigh Ciel / Fantastigal walk-in, museum project contact
• 2026-03-18: membership tiers, brand direction, event pricing workshop
• 2026-03-11: store rebuild architecture decision
• 2026-03-06: nonprofit vision & expansion strategy