Membership Program

Brand Concept

Dungeon Books is an adventurers guild — members are adventurers who delve into stories, and the shop supplies them with gear (books) and quests (events). This framing should drive all membership naming, marketing, and visual identity.

Tier System

Metal-based ranking, inspired by Goblin Slayer’s adventurer guild system.

1. Iron — entry level
2. Silver — mid tier
3. Gold — high tier
4. Mithril — top tier

Reserved: Copper — held for internal use or a future free/expanded tier.

Staff Title

Guildmaster — used for Dungeon Books staff/employees.

Naming Principles

• Gender-neutral (no gendered titles like “wizard” in rank names)
• Easy to remember and explain
• Fantasy-flavored but accessible to non-RPG people
• Avoid anything with bad real-world connotations (e.g., “Grand Wizard” = KKK)

Rejected Ideas

• Monk titles (Novice/Initiate/Disciple/Master) — too generic, not exciting enough
• Archmage — Panat didn’t like it
• Grand Wizard — KKK association
• Oracle — floated but not pursued

Visual Identity

• Moving away from sleek/modern bookstore aesthetic
• Leaning into RPG/wizard/adventurers guild visual language
• Aspirational reference: Brain Dead (bold, fun, distinctive)
• Poster is the key marketing asset for launch — needs to be shareable

Related

• guild-visual-direction — cassette futurism + sword & sorcery aesthetic
• membership-platform — technical architecture
• gold-for-xp — XP philosophy and progression
• guild-achievements — achievement system