Guild Activity Snapshot — 2026-05-01
Single-shop PMF snapshot at the close of the Withfriends sunset, ~2 months post-launch at Dungeon Books. Captured durably here because the strategy session (platform-strategy) hinges on separating single-shop signal from platform-level signal.
Numbers
- 12 launch members.
- >50% engaged with multi-weekly check-ins.
- Points earned across cohort.
- 1 tier upgrade (Bronze → Silver).
- Zero churn.
- Discord + IRL engagement both observed.
- Top regulars converted to paid Guild members.
- Withfriends fully sunset 2026-05-01.
Interpretation
This is real PMF signal at single-shop scale. Not migration inertia — the loyalty product is working for top regulars.
This is not platform-level signal. Platform thesis requires partner-shop validation. See platform-strategy PMF Status for the threshold against Phil at Victory Point (8 of his top 15 regulars converting to paid Guild within 60 days with Dungeon-comparable engagement = thesis validates).
Context
- Decision to keep dungeon.club instead of migrating to Ko-fi: 2026-04-23 (Carrie’s call).
- Sunset cutover steps and member migrations (Sean Buckley, Allan): 2026-04-23 action items.
- Live PostHog dashboards for ongoing tracking: see guild-posthog-setup (project 370533).
Related
- platform-strategy — strategic frame this snapshot informs
- platform-survey-2026-05-01 — full state-of-the-world snapshot
- guild — project index