Maggie Tang (Magic / Loyalist)
Founder & CEO of Magic (magic.company). Building Loyalist, an agentic CRM for restaurant personalization. Closest competitor to Guild’s thesis, different vertical.
Background
- Bain & Company — Private Equity Group (2021)
- Eleven Madison Park — dining room operations (2019)
- Atelier Crenn — kitchen stage (2018)
- Momofuku — strategy (2021–2022)
- Gourmand — co-founder, food podcast & creative studio featured in NYT, Eater, Food & Wine (2020–2023)
- Loyalist — founded Jun 2023
- Magic — rebranded/expanded 2025
Key intel
- Raised $10M seed (Oct 2025) led by Lerer Hippeau, with Major Food Group, VCR Group (Gary Vee), Bling Capital, Floodgate
- Non-technical founder — needed to raise to hire engineers
- Deep NYC fine dining network (EMP, Momofuku, Atelier Crenn)
- Strategy/consulting background (Bain) — knows how to pitch
- Started Loyalist in 2023, was in stealth ~1 year before raising
Domain comparison
Her strength is high-end hospitality. She’s worked front of house at two of the best restaurants in the world. She understands the guest experience from the operator side.
Gap: no technical background, no retail/hotel/hospital experience, no supply chain thesis. Loyalist is a single-business CRM, not a network play.
Relationship
- No contact yet
- Worth grabbing coffee when Guild has more traction — peer founder conversation, not competitive
- Based in NYC